Lawyer advertising and business solicitation are strictly regulated by The Florida Bar. Lawyer advertising can provide crucial information about legal rights and increases access to lawyers for the public.

Effective July 1, 2010, lawyer and law firm websites must comply with the general lawyer advertising requirements set forth in Rule 4-7.2, Rules Regulating The Florida Bar. Although websites must comply with these requirements, they are not required to be filed with The Florida Bar for review. Rule 4-7.8(f), Rules Regulating The Florida Bar. The Florida Bar Board of Governors has adopted a policy that The Florida Bar will not accept voluntary filings of the entire contents of a lawyer or law firm website, although staff of the Ethics and Advertising Department will respond to specific questions involving a specific phrase or image to be included on a website. To make such an inquiry, please call the Ethics and Advertising Department at (800) 235-8619.

Many law firm websites may contain information that is prohibited by the lawyer advertising rules, such as testimonials or endorsements from clients and others, past results of the law firm, and statements characterizing the quality of legal services (for example, the firm offers high quality legal services, or excellent legal services).

The Standing Committee on Advertising has determined that a lawyer or law firm can create a portion of the website which contains information that can be provided only at the request of a prospective client, and is therefore not subject to the lawyer advertising rules under Rule 4-7.1(f). Testimonials and endorsements, past results, and statements characterizing the quality of legal services may be included in such a section if the information provided is truthful and not misleading, either by itself or in the context in which it is given. If testimonials or past results are provided, sufficient information about the matter also must be provided to allow the consumer to evaluate the testimonials or results. Testimonials and past results may be included only with the informed consent of the client to which the matter relates (see Rule 4-1.6(a), Rules Regulating The Florida Bar). In order to be considered information that is given at the request of a prospective client, the information must be accessible only after viewing a disclaimer page and making an affirmative acceptance that the viewer has received the disclaimers provided below.

The disclaimer page must clearly and prominently indicate the following:

• the type of information that will be viewed;
• that the information is not reviewed or approved by The Florida Bar;
• if past results are provided:
  • that a prospective client’s facts and circumstances may differ from the matter in which results have been given;
  • whether all results are provided;
  • that the results are not necessarily representative of results obtained by the lawyer; and
  • that every case is different, and each client’s case must be evaluated and handled on its own merits;
• if testimonials are provided:
  • that a prospective client’s individual facts and circumstances may differ from the matter(s) in which the testimonials are provided;
  • whether testimonials of all clients are provided; and
  • that the testimonials are not necessarily representative of all clients’ experience with the lawyer.

On the disclaimer page, the viewer must acknowledge receipt of the information before being given access to pages with information including past results, testimonials, or statements characterizing the quality of legal services. The lawyer should not require that viewers provide information about themselves in order to access the information.

Lawyers may use a disclaimer page, a pop-up, or any other technological mechanism as long as the above guidelines are followed, and the above information cannot be accessed without viewing the disclaimer page and making an affirmative acknowledgment of receipt of the disclaimer. For example, the website must be set up in such a way that the above information cannot be viewed as a result of a general search engine or site search without displaying the disclaimer page each time.

Alternatively, lawyers may provide a section of the website in which a viewer, at the viewer’s option, may provide contact information and make a specific acknowledgment that the viewer would like to receive specific information about the lawyer or law firm. After receipt of the contact information and acknowledgment, the lawyer or law firm may send the viewer information by either e-mail or regular U.S. Mail, as long as the information is truthful and not misleading, either by itself or in the context in which it is given. The lawyer or law firm must provide the same disclaimers to the recipient and follow the same guidelines noted above.

SAMPLE DISCLAIMER PAGE

If you are interested in viewing information about the lawyer/firm’s past results and testimonials about the lawyer/firm, please read and acknowledge the information below. The information in this section contains information about the lawyer/firm’s past results, testimonials about the lawyer/firm, and statements regarding the lawyer/firm’s quality [Note to Lawyers: you must also list the category of any other information provided that is not otherwise in compliance with Rule 4-7.2 here]. The information has not been reviewed or approved by The Florida Bar.

You should know that:

The facts and circumstances of your case may differ from the matters in which results and testimonials have been provided.

All results of cases handled by the lawyer/firm are not provided and not all clients have given testimonials.

The results and testimonials provided are not necessarily representative of results obtained by the lawyer/firm or of the experience of all clients or others with the lawyer/firm. Every case is different, and each client’s case must be evaluated and handled on its own merits.

I acknowledge that I have read and understand the above information and would like to view the information. [hypertext link to the additional information]

I do not want to view the information. [hypertext link to home page of website]

[Note to Lawyers: the viewer must check each box in order to reach the additional information on the website.]

Why keywords are the most important part of SEO

Before you can start to optimize your web pages for the search engines, you have to find the keywords for which you want to be listed. This is a very important step. The first keywords that you think of might not be the best keywords that lead to the most sales.

A number 1 ranking on Google can be totally pointless if it is for the wrong keywords. If the wrong people or too few people search for that keyword then your SEO efforts will be in vain. The keywords that you choose are the most important factor that decides whether you succeed or not. If you target the wrong keywords, you’ll waste a lot of time, energy and money.

Many website owners think that they already know the best keywords for their websites. If they haven’t done some research, they are usually wrong. There are several reasons for that:

• You know your business much better than anybody else. You know the special terms that are used in your branch and you know what you should search for when you’re looking for products like yours.
• But your customers usually don’t know as much as you. They don’t know your industry’s terminology and they may use completely different keywords. A recent study found out that many people search for the keyword ‘nose job’, i.e. If you optimize your website only for the keyword ‘rhinoplasty’ then most people won’t find your website.
• Consider the intention of the searcher, even if a keyword is very popular on search engines it doesn’t mean that you’ll get many customers. People who find your website through a special keyword might not be interested in purchasing.

It’s crucial that you spend some time to find the best keywords for your website. The time and efforts that you invest in finding the right keywords will pay back in no time.

Our search engine optimization experts will research the popularity of your existing keywords and suggest additional keywords to maximize targeted traffic your website.

Choose the right keyword type to get more conversions

When web surfers want to purchase something online, they go through three research phases. Web surfers usually start with general keywords. After becoming more educated about a particular product or service, they will use more specific keywords. As soon as the web surfers know what they want, they use specific keywords.

1. People who use keywords for browsing are usually looking for information only. Keywords for browsing usually have a very high search volume. Getting a top 10 ranking for these general keywords is very difficult and nearly impossible. It is unlikely that a web surfer who uses such a generic keyword will buy something.
2. In the second research phase, web surfers narrow their selection because they now know what type of product they want. People who use keywords for comparing are more ready to buy. Comparing keywords are probably the best keywords that you can target for your search engine optimization campaign. Specific keywords have much lower search volume than general keywords but they will lead to more sales and it is much easier to get top 10 rankings for these keywords.
3. During the last research phase, web surfers know what they want to purchase. They are just looking for the website with the best offer. People who use keywords for buying are ready to buy.

The best keywords for search engine optimization

Keywords for comparing are usually the keywords that work best for search engine optimization. People who use that keyword type are looking for a solution to their problem and they are ready to buy. If you want to get best results with your search engine optimization efforts, you should concentrate on that keyword type.

We will get the number of search results on Google for your keywords and calculate the KEI (Keyword Effectiveness Index) for each keyword. The KEI compares the number of searches for a keyword with the number of search results to pinpoint which keywords are most effective for your campaign.

The formula for KEI is Searches * Searches / Number of results. Suppose the number of searches for a keyword is 486 per month and Google displays 214,234 results for that keyword. Then the ratio between the popularity and competitiveness for that keyword is 486 * 486 divided by 214,234. In this case, the KEI 1.10. The higher the KEI, the more popular your keywords are, and the less competition you have. That means that you might have a better chance of getting to the top of the search results.

How to get keywords from your competitors

If your competitors have many visitors and high search engine rankings then they have probably chosen good keywords. For that reason, it makes sense to analyze the websites of your competitors to find new keywords.

If you feel your web site needs to improve search engine rankings contact our search engine optimization experts today!

The Gansevoort South Hotel fashionable rooftop pool and bar

MIAMI SOUTH BEACH has too much cologne, critics say; too expensive, too crowded. But like other American meccas of decadence, SoBe still has an irresistible, democratic pull.

For everyone from the pale Iowa retiree to the Bentley-driving rapper, it remains the place to strut shamelessly. And even jaded locals still indulge.

For the timeless South Beach experience, amble along to the wooden boardwalk that extends from 21st to 47th Street before city planners replace the raised platform with a ground-level path.

Take in the views: on one side is the ocean; the other, the crumbling, yet-to-be-renovated Art Deco hotels that offer a Pompeii-like look back at Miami Beach when diving boards and peach walls still dominated.

Play the 36 Hours in South Beach video!

Several hotels have recently opened in Miami Beach. Among the swankiest is the W South Beach (2201 Collins Avenue; 305-938-3000; www.wsouthbeach.com), where every room offers ocean views, a Bose sound system and enough gray marble in the bathrooms to make you feel like you’re in a hamam. Rooms start at $384.

The Gansevoort South (2377 Collins Avenue; 305-604-1000;www.gansevoortsouth.com) has 334 rooms with slightly higher prices, from $395, in a building it renovated but still shares with longtime residents (who use a separate entrance). The enormous pools are a highlight.

South Pointe Park, at the tip of South Beach, has been treated to a $22 million facelift and looks fantastic.

Midbeach — which means more cab rides — sits the Fontainebleau and its $1 billion renovation (4441 Collins Avenue; 305-538-2000; www.fontainebleau.com). Rooms start at $429 plus a $12.95 resort fee.

If you want to add more credibility and personalization to your online business, a website should have a wide-ranging “About Us” section. The webpage needs to be clear, informative and easy to navigate. Provide your visitors with a webpage and eager to read your About Us webpage. With a solid background behind your website presence, visitors will be more likely to choose your website for a purchase or service.

Six Questions to Help in Writing Your Website Content

1. What does your company do?
Before you begin writing, think about what you look for in a company. Provide information that would give customers insight as to why your company is credible and why they should buy from you. This is a great place to list your Mission Statement. An example of an effective Mission Statement comes from Google, “Google’s mission is to organize the world’s information and make it universally accessible and useful”. This statement tells you what they do, why they do it and in a way that is written well and to the point.

2. What is the history behind your business?
Reflect on the core roots of your business and how it all began. Not only how, but why it began. If you are just starting out, think about what made you decide to start this particular type of business. This information can add a personal touch to your website.

3. What makes your site different from the competitors?
This can either be an extremely easy question to answer, or an extremely hard one. Think on this one for awhile. Your answer can range from offering free shipping on all items, to being a mom-and-pop shop. You can also give some general information here that may boost you above the competition, such as listing items that are rare or giving customers reassuring statements- “If you aren’t satisfied with an item, your money back guaranteed!”

4. How long has your company been in business?
If you have a physical store, include the length of time it’s been around. If a customer sees that your brick and mortar store has been around for several years- whether your site is a week or a year old may make no difference. Instead, the fact that you’ve been involved in selling these particular items for a length of time is substantial enough. Also mention how long your company has had its website. If your business is a website in its entirety and it’s just starting out, don’t be afraid to mention that. The truth is always the best answer in generating trust.

5. What contact information are you willing to provide?
If you already have an easily seen “Contact Us” section, good job. The “About Us” section is a great place to reiterate this information. If you have a physical location, list the address here. Having an actual address and a phone number on the site is a major plus. In generating your contact information, take it from a customer’s point of view. If a number and address aren’t listed, what is the reasoning behind such? Does the company not want to be bothered? Are they hiding something? If I make a purchase and I’m not satisfied, what could I possibly do? Try to write your information in a way to make even the biggest pessimistic consider your company for a purchase.

6. What general information can you provide to make the purchase process easier?
Feel free to provide common information in this section as well, such as standard shipping and return procedures. The easier you make the purchase process, the better!

Overall, the information provided in your “About Us” section should answer several questions a new customer may have, but most importantly in online selling it should answer the question- Why should I trust purchasing from you? Providing easily accessible company information will show that you have nothing to hide and instead, you want to educate your potential customers about your business. Providing insight as to who you are and what you do adds a personal, trustworthy touch that may make the difference between a visitor and a customer.

• Fashion website design
• Clothing Store web site design
• E-Commerce / Shopping Cart set up
• Sunglasses and Accessories store website design
• Apparel and Wholesale web storefront development
• Shoes and Footwear store website design
• Fashion Template Website Design Customization

Plus, we will set you up your website with an SEO (Search Engine Optimization) package to get your website listed in search engines such as Yahoo, Bing and Google.

Having a successful website on the Internet depends on several factors:

• Website Appearance

  The first impression that a visitor gets when coming to your website should be an impressive one.

  Your website should have the look of success. Gaudy colors and poor organization will damage the perception of your website and your product. Poorly designed websites reflect an image or impression that you are not to be trusted. You’ve seen the type of websites. They look more like a handbill or flyer than built by a reputable website company.They are usually fly by night operators who would gladly deceive you into parting with your hard earned money and give you little or nothing in return for your website designers.

  The time and effort you spend on designing your website will be obvious to your visitors and will result in sales. If you feel this is too difficult a task then find someone to design your website for you but, don’t take shortcuts when it comes to the appearance of your website. The first impression that a visitor gets when coming to your website should be a good one.

• Website Navigation

  Poor website navigation will make it difficult for people to find what they are looking for and they will leave your website.

• Website Content

  Quality content not only sells products and services, it also insures good website rankings on the search engines.

• Website Optimization

  Search engine optimization is crucial to your website’s traffic flow. How your website ranks in the search engines is key to success.

• Website Clarity and Style

  The message that you are trying to convey in your website must be clear and as simple as possible.

• Website Information

  Your visitors want to know who they’re going to do business with, and your website is your medium to tell them.

• Website Contact Info

  In your website you should include as many different ways for visitors/customers to contact you as you possibly can.

An educational website

All of your webpages should have a common layout and theme. Mixing up text fonts, using too much color variation, and being inconsistent with your website layouts will not do it.

Organize your website around your core subject. The website should be structured in such a way that the emphasis is always upon what you are trying to teach. Stay on your topic and be as clear and simple as possible.

Keep in mind the educational website is for your visitors convenience not principally a self expression area for your own ideas.