08
Jul
2010
Free Email Marketing Tips
Market Like a Mind Reader
You don’t need to visit a psychic to find out which subscribers will be pleased to receive your next email.
You can find out yourself by segmenting your list. Sorting subscribers into segments based on various criteria means you can send them the emails you know they want – all without reading their minds.
Your subscribers will be impressed not only by your apparent ESP, but by the customized quality of your emails.
You can also segment by subscribers’ interests. For example, your car dealership might want to see which subscribers drive which brands. You may also want to send broadcasts about those brands to those specific customers.
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