Search Engine Optimization

The most important factor of your website’s success is a high ranking at Google, Bing and Yahoo. Most of our clients hire us to do search engine optimization with a single goal: Get me a top-ten ranking at all popular search engines!

Search engine optimization is an ongoing process in which you proactively use strategic keywords, links, HTML tags, and other techniques to increase the chances a page or site will organically land at or near the top of search result pages.

Search engine optimization is important because there are billions of Web pages, and the majority of people don’t click past the first two pages of search results. In fact, most people only click on the top five or six search results on the first page.

How do you get into the search engines top 10 results so your target audience can find your website?

1. Search engines will show only websites that are indexed. We submit your site to the major search engines and directories. You do not need to hire somebody else (who will charge you extra to do this) or buying any of the search engine submit software or search engines services. We will use the powerful webmaster tools – search engine submission service is included in our search engine optimization services.
2. The search engine will rank highest those websites it finds are most important. This means you have to show that your website is most important. There are a few essential things that we do. First, we make sure you have relevant content. Text content equals importance on the Internet. Links, both coming in and going out, are essential. If many other websites links to your website, search engine ranking increases – connectivity equals importance on the Internet. Getting listed in the major is also a measure of importance.
3. The search engine will show the most relevant high-ranking resources. How does a search engine know which websites are most relevant for your search? By the number of times your keywords show up in text on your web pages. By the variety of ways it shows up on your page. By the number of web pages that link to you with your keywords included.

The first is choosing the right keywords. We assist you finding the best keywords or keyword phrases to focus on. The most searched terms might not be the best, nor the term with the least competition.

The second is to prepare a link strategy. The link exchange pages that are getting more popular are also becoming less effective. Here are just a few of the linking factors that will affect whether your target audience discovers your website:

• The total number of incoming and outgoing links
• The importance of the sites you link to and from
• The relevancy of the sites you link to and from
• Which pages on their sites and on yours are being linked
• What you include in the incoming and outgoing links
• Where on the page the links are placed
• How many links are on those pages
• How many pages are linked to or have outgoing links
• The ratio of links to content on the pages involved

Our extensive experience in search engine optimization will help you building a strategy to improve your web site’s search engine rankings.

We will also review your web site’s html code. Chances are that you have missed numerous opportunities to let the search engines know your website is relevant, and possibly some opportunities to show it is important.

If you feel your web site needs to improve search engine rankings contact our search engine optimization experts today!