If you want to add more credibility and personalization to your online business, a website should have a wide-ranging “About Us” section. The webpage needs to be clear, informative and easy to navigate. Provide your visitors with a webpage and eager to read your About Us webpage. With a solid background behind your website presence, visitors will be more likely to choose your website for a purchase or service.

Six Questions to Help in Writing Your Website Content

1. What does your company do?
Before you begin writing, think about what you look for in a company. Provide information that would give customers insight as to why your company is credible and why they should buy from you. This is a great place to list your Mission Statement. An example of an effective Mission Statement comes from Google, “Google’s mission is to organize the world’s information and make it universally accessible and useful”. This statement tells you what they do, why they do it and in a way that is written well and to the point.

2. What is the history behind your business?
Reflect on the core roots of your business and how it all began. Not only how, but why it began. If you are just starting out, think about what made you decide to start this particular type of business. This information can add a personal touch to your website.

3. What makes your site different from the competitors?
This can either be an extremely easy question to answer, or an extremely hard one. Think on this one for awhile. Your answer can range from offering free shipping on all items, to being a mom-and-pop shop. You can also give some general information here that may boost you above the competition, such as listing items that are rare or giving customers reassuring statements- “If you aren’t satisfied with an item, your money back guaranteed!”

4. How long has your company been in business?
If you have a physical store, include the length of time it’s been around. If a customer sees that your brick and mortar store has been around for several years- whether your site is a week or a year old may make no difference. Instead, the fact that you’ve been involved in selling these particular items for a length of time is substantial enough. Also mention how long your company has had its website. If your business is a website in its entirety and it’s just starting out, don’t be afraid to mention that. The truth is always the best answer in generating trust.

5. What contact information are you willing to provide?
If you already have an easily seen “Contact Us” section, good job. The “About Us” section is a great place to reiterate this information. If you have a physical location, list the address here. Having an actual address and a phone number on the site is a major plus. In generating your contact information, take it from a customer’s point of view. If a number and address aren’t listed, what is the reasoning behind such? Does the company not want to be bothered? Are they hiding something? If I make a purchase and I’m not satisfied, what could I possibly do? Try to write your information in a way to make even the biggest pessimistic consider your company for a purchase.

6. What general information can you provide to make the purchase process easier?
Feel free to provide common information in this section as well, such as standard shipping and return procedures. The easier you make the purchase process, the better!

Overall, the information provided in your “About Us” section should answer several questions a new customer may have, but most importantly in online selling it should answer the question- Why should I trust purchasing from you? Providing easily accessible company information will show that you have nothing to hide and instead, you want to educate your potential customers about your business. Providing insight as to who you are and what you do adds a personal, trustworthy touch that may make the difference between a visitor and a customer.

• Fashion website design
• Clothing Store web site design
• E-Commerce / Shopping Cart set up
• Sunglasses and Accessories store website design
• Apparel and Wholesale web storefront development
• Shoes and Footwear store website design
• Fashion Template Website Design Customization

Plus, we will set you up your website with an SEO (Search Engine Optimization) package to get your website listed in search engines such as Yahoo, Bing and Google.

Having a successful website on the Internet depends on several factors:

• Website Appearance

  The first impression that a visitor gets when coming to your website should be an impressive one.

  Your website should have the look of success. Gaudy colors and poor organization will damage the perception of your website and your product. Poorly designed websites reflect an image or impression that you are not to be trusted. You’ve seen the type of websites. They look more like a handbill or flyer than built by a reputable website company.They are usually fly by night operators who would gladly deceive you into parting with your hard earned money and give you little or nothing in return for your website designers.

  The time and effort you spend on designing your website will be obvious to your visitors and will result in sales. If you feel this is too difficult a task then find someone to design your website for you but, don’t take shortcuts when it comes to the appearance of your website. The first impression that a visitor gets when coming to your website should be a good one.

• Website Navigation

  Poor website navigation will make it difficult for people to find what they are looking for and they will leave your website.

• Website Content

  Quality content not only sells products and services, it also insures good website rankings on the search engines.

• Website Optimization

  Search engine optimization is crucial to your website’s traffic flow. How your website ranks in the search engines is key to success.

• Website Clarity and Style

  The message that you are trying to convey in your website must be clear and as simple as possible.

• Website Information

  Your visitors want to know who they’re going to do business with, and your website is your medium to tell them.

• Website Contact Info

  In your website you should include as many different ways for visitors/customers to contact you as you possibly can.

The sky is the limit when designing a personal website. Some may just want a simple one page website to tell the world something about yourself; others may want a larger, multi-page website structure that spans several areas of interest.

Creating a personal website can be one of the most rewarding experiences to be had on the Internet. Personal websites are the beginning of a global society at the grassroots level. Where we all will have our own Internet identity and website address.

We should all be creating our own websites and staking our claim on the internet. Just like celebrities we should all have your own personal website.

A personal website is not really personal. The public will be the visitors to your website and they will visit from all over the world. Keep in mind that your website will be accessible by the world, and will get indexed by the search engines.

Add a live IDX feed to your website today. Turn a static website into a dynamic website, listing thousands of property pages in a customized format – all search engine optimized and indexed!

With the competitive nature of the real estate market and especially in large metropolitan areas such as Miami and the surrounding neighborhoods, realtors need to have a strong online to deliver property information instantly.

Finally, IDX That Home Seekers LOVE!

Is your IDX search just an afterthought on your website? Home seekers these days spend hours searching for properties online. Our IDX search attracts home seekers and keeps them coming back.

If you want to improve your real estate web site or create a new one contact our Real Estate Website experts today!

What is IDX and why is it so important?

IDX, or Broker Reciprocity, is the sharing of listings between members of a Multiple Listing Service (MLS) and the policies governing who can display this shared data.

IDX stands for Internet Data Exchange and it is the policy instituted by the National Association of Realtors (NAR) to govern how MLS member participants can display active MLS listings information on their websites. In simple terms, IDX allows you to show the listings in your local MLS on your website for marketing purposes, allowing you to add thousands of listings in a customized format.

What is the Integrated IDX?

Integrated IDX is the best IDX solution you can get because of the opportunities it creates for your website, especially in SEO search engine optimization. With an integrated IDX website you will have one page per real estate listing that is crawlable by Google, Bing and other search engines. Landing pages, such as displayed results, created by quick links or predefined searches are optimized for the search engines to deliver targeted traffic. We specialize in true Integrated IDX websites.

What is framed IDX?

Framed IDX solutions are the most common in the real estate industry and are not crawlable by Google, Bing and other search engines, making this the biggest difference between the two solutions. In fact, most search engines will never crawl these pages because search engines cannot read or crawl framed pages.

A framed page is basically a page within another page that is hosted somewhere else and resides in another website address. If you are investing in a serious website you want to avoid a framed IDX solution because it will not deliver any search engine traffic benefits to your website strategy.

Why are Integrated IDX websites so successful in delivering search engine traffic?

Because Integrated IDX websites create so many pages that are all indexable (crawlable) by Google, Bing and other search engines, this creates thousands of landing pages that include opportunity keywords such as subdivision names, addresses, zip codes, and condominium building names among other fields. Listing remarks for the properties add to the content value of the pages since each property has unique remarks.

Since the MLS inventory is constantly changing so does your website, a frequently updated system attracts Google robots to crawl your website more often than other real estate websites. So when the average realtor or real estate agent has a website with a few pages and listings that are entered manually, you’ll have an automated website with thousands of pages all designed for the search engines!

Available IDX feeds in Florida:

• Bonita Springs MLS (BSMLS)
• Brevard MLS (Melbourne-Spacecoast)
• Cape Coral MLS (CapeCoral)
• Citrus County MLS (CCMLS)
• Daytona MLS (DABMLS)
• Emerald Coast MLS (ECARMLS)
• Flagler County MLS (FLGMLS)
• Florida Keys MLS (FLKMLS)
• Fort Lauderdale MLS (Ft Lauderdale)
• Fort Myers MLS (FortMyers)
• Gainesville-Alachua County MLS (GACMLS)
• Greater Miami and the Beaches (RAMBMLS)
• Gulf Coast Regional MLS (Manatee)
• Hernando County MLS (HCMLS)
• Indian River MLS (IRMLS)
• Key West MLS (KWMLS)
• Marco Island MLS (MIMLS)
• Martin County MLS (MCMLS)
• My (Mid) Florida Regional MLS (MFRMLS)
• Naples MLS (Naples)
• Northeast Florida MLS (NEFMLS)
• Ocala Marion MLS
• Palm Beach Board of Realtors MLS (PBBORMLS)
• Palm Beach Regional MLS (RMLSFL)
• Panama City MLS (PCMLS)
• Pensacola MLS
• Pinellas MLS (PROMLS)
• Sanibel & Captiva Islands MLS
• South Broward MLS
• Southeast Florida MLS (SEFL)
• St Augustine – St Johns MLS (SASJMLS)
• Sunshine MLS

Legal website content that performs well in search engines and converts visitors to clients is very important. We offer full legal website content writing solutions for legal website design.

Miami Website designers and search marketing specializing in online services for lawyers, law firms and attorneys. Your website will be custom built, affordable and effective.

Miami Web Design Firm specializing in building modern, beautiful websites for Attorneys, Lawyers, and Legal Organizations.

Funky Yoga is a website for yogis and yoginis, listing yoga studios and yoga events nationwide, a yoga blog is planned to be added in the near future. It is based on the popular WordPress Web CMS and blogging platform.

The site’s online store is selling the Funky Yoga clothing line, which is been carried in yoga studios, boutiques, spas and resorts worldwide. The online store is powered by ECWID shopping cart software, integrating PayPal and Google checkout.

Designing a multi-task Website

Not all websites follow a definite pattern. They can be a combination of website types with a central unifying theme. This type of website is often spawned from a existing site which branches out from it’s original mission to include some supporting material to further enhance the visitors experience.

Ecommerce hybrid websites

Business websites are the most likely to support this concept of multi-tasking websites. Often a commercial website will offer more than just product information.

News websites

Another combination might be a news site that sports a section for the entertainment of their visitors such as games and/or jokes. Also, many websites have a feedback area to allow visitors to voice their opinions and comments.